Miottica will launch 40 new series products of Walt Disney in CHINA INTERNATIONAL OPTICS FAIR 2012

MioFriends 3D Contact Lenses Case & Cleaner

Miottica Korea Co., Ltd. (CEO: Kim Dongseok), as a pioneer in contact lens care industry, 
will attend 2012 China International Optical Fair in Beijing from Sept. 10~Sept. 12.

Mickey Mouse and Friends 3Dcontact lens case & cleaner

During this fair, our self-developed brand MioFriends, MioGarden, and Walt Disney series (Mickey Mouse, Minnie Mouse, Alice etc.), we will attend with authorized Chinese distributor ORIEMIN together.

China International Optical Fair will be held 2 times in in both SHANGHAI and BEIJING, which is famous only in Asia but also in the world.

2012 Shanghai international Optics Fair —Miottica booth picture

Since Miottica Korea Co., Ltd. attends China International Optical Fair in 2010 for the first time, it has been the 6^th so far, and takes over an important position in lens care industry.

Our booth is 1.5 times bigger than last time, in a meanwhile, also biggest booth size from the past.

We will launch new categories product as 3D contact lens case MioFriends (Kkito, Lamblam), MioGarden, and Walt Disney contact lens case.

New products—Lamblam & Ggito of MioFriends, MioGarden

We have made contract with world famous license character company Walt Disney, including use of character and product development. 

Philip Choi (Director, Miottica Korea Co., Ltd.) believe it would be a second spring and opportunity for contact lens care products, which are used to be gifts,

Miottica& Walt Disney contact lens care products licensing contract & product development

In 2012 CIOF, Miottica will launch Walt Disney products for the 1^st time 8 categories 40 products in total, which include 5 categories of 3D character lens case (Mickey, Minnie, Donald, Daisy, Goofy), 5 categories of compliable Waltpool contact cleaner, 5 categories of Mickey Mouse Compact Case, 5 categories of Minnie Mouse Compact Case, 5 categories of Alice Compact Case, 5 categories of Princess Compact Case, 5 categories of leather pouch Compact Case, 5 categories of Iron Compact Case, etc.

Mickey Mouse, Minnie Mouse series contact lens compact case

“As new products launch, Miottica has planned marketing promotion in China even since 2 months ago. 

So far, expecting sales is 2 times bigger than our plan so that we have to adjust our produce schedule to fix it. 

Not only in China, but also in our other main market will get huge influence such as in Japan, Hong Kong, and of course South Korea.

 “Said by Mr. Ban( Chinese Branch manager, Miottica China)

It will be a big boom in Korea market when new products launch. 

Princess, Alice series contact lens compact case

Exhibition: CIOF 2012 (CHINA INTERNATIONAL OPTICS FAIR 2012)

Day: Sept10~Sept12, 2012

Time: 2012년 Sept 10 (Monday) 09:00 ~ 18:30

                    Sept 11 (Tuesday) 09:00 ~ 18:30

                    Sept 12(Wednesday) 09:00 ~ 15:00

Location: China International Exhibition Center, Beijing

Miottica booth Num. : 1Hall 1508

Miottica Wed: http://www.miottica.com

Organizer: China Optometric & Optical Association

                China Light Industrial Corporation for Foreign Economic & Technical Cooperation

Web: http://www.ciof.cn

Exhibitor/Square: About 770 exhibitors / 55,000sqm

Guest: About 50,000 guests